Communication !!

Communication is a two way process. When a single person communicates, then a person perceives and the other person responses and react with their own feelings, emotions and thoughts. According to Radcliff (2000) when a good communication is missing a healthy professionals can be misunderstood or may ignore the person needs and expectation. So communication is one of the basic functions of management in any organisation. Human relations are not possible without communication (Stephen Thomson 2007). But good & effective communication does not only require for good human relation but also for successful business. Good communication in an organisation can be used as to motivate the employer, to increase the productivity and also make healthy atmosphere in organisation. As per John Ball (2008) if there is one prerequisite that sets accountancy apart from other profession, it is the need to communicate clearly and concisely both internally & externally. According to John Ball, communication is the core activity for doing a profession, transmitting information from one person to another, from one organisation or combination of both. If there is a good communication then it will ensure every one that what is expected from them in particular situation. It also ensures the control of organisation plans , procedures and the instructions given to staff by management are understood. But the poor communication results in bias, distortion, omission, ineffective control, poor coordination and inevitable management failure. So to reduce the entire problem, the communication system should be perfect and update regularly.